Green Dots Research | GTM Strategy & Web3 Marketing

Sign in Subscribe

Latest — 21 Jul 2026

From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study

Green Dots Select turned 750+ creator applications into 15 validated long-term partners. The $25K campaign produced 190 deliverables and 967K views on X while testing creators for research depth, consistency, narrative fit, and audience response.

More issues

How to Grow a Founder Persona on X: A Practical Founder Growth System

Founder growth on X works when a founder becomes easier to trust, not just easier to notice. Here’s how to build a founder persona around expertise, distribution, useful commentary, and real market relationships.

Web3 Marketing in 2027: Adapting to bear market budgets

Web3 marketing in 2027 will move from paid shilling to proof-driven distribution: referral deals, creator trust, contextual inclusion, AI search visibility, and campaigns people have a reason to repeat.

Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026

Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.

Best Places to Launch a Startup in 2026: 25 Platforms That Actually Drive Users, Feedback, SEO, and Revenue

Most launch announcements spike, then fade. The announcement funnel helps teams turn attention into waitlists, demos, community, product trials, partner conversations, and pipeline.

2026 Distribution Strategy for Fintech and Web3: The End of Fake Growth

Fintech and Web3 distribution is moving away from cheap surface metrics toward proof of user quality. In 2026, the stronger teams will measure channels by verified users, funded accounts, active wallets, repeat transactions, fee generation, and retention.

Neomarketing in the Age of AI: What Brands Can Actually Automate

Neomarketing is the shift from manual campaigns to AI-assisted marketing systems. Here’s what brands can automate, where AI creates real value, and why human judgment still decides what works.

CustDev as GTM Risk Management for Fintech and Web3

Most fintech and Web3 GTM mistakes start before the campaign. Teams often market the wrong story to the wrong segment through the wrong channel because they never tested how the market actually makes adoption decisions.

Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame

Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.

What Web3 Neobanks Teach Us About Consumer GTM

Web3 neobanks are not winning through better cards alone. Our research found that the strongest GTM systems combine payment trust, referral design, creator-led distribution, public proof, and activation into repeated usage.