Research Studies
A research library by Green Dots covering GTM strategy, distribution, user acquisition, founder growth, and Web3 marketing trends.
Green Dots Research publishes original studies on GTM strategy, distribution, user acquisition, founder growth, and marketing trends — with a focus on Web3 and other high-noise markets.
Our studies combine survey data, campaign observations, and field insights from working with founders, marketing teams, creators, and crypto-native audiences.
The goal is not to produce generic industry reports. It is to document how products actually reach markets: where teams allocate budget, which channels they rely on, what breaks in execution, and how growth strategies are changing over time.
Below is our research library.
Research Library
2025–2026 Web3 Marketing Study
A survey-based report on how Web3 teams approached marketing in 2025 and how their GTM priorities are shifting for 2026.
Based on responses from 150+ Web3 companies, the study covers marketing budgets, channel mix, CAC expectations, KOL marketing, creator selection, founder growth, user acquisition, SEO/GEO, and the move from episodic campaigns toward continuous distribution.
Key themes:
- KOL marketing has become foundational Web3 distribution infrastructure.
- CAC expectations remain misaligned with market reality.
- Creator effectiveness is increasingly driven by reputation, trust density, and research quality — not follower count.
- Many teams still rely on event-driven marketing, limiting the compounding effect of sustained narrative presence.
- Founder personal branding, SEO, AEO/GEO, and long-term creator partnerships are becoming more important in 2026.
More studies coming
This library will grow over time as we publish new research on GTM strategy, distribution, user acquisition, creator marketing, founder growth, and market trends.
If you want to receive new studies when they go live, subscribe to Green Dots Research.