Telegram Ads: Growth experiment that revealed a money farming machine
This case study dives into Green Dots’ latest experiment on Telegram ad efficiency, raising concerns about the quality of acquired traffic
Topic
Distribution
Articles on distribution strategies, channel mix, creator-led distribution, founder-led distribution, owned media, and how products reach markets.
Five creative fintech and Web3 campaigns worth studying
Five fintech and Web3 campaigns from Coinbase, Cash App, Monzo, Reddit, and Pudgy Penguins show how participation mechanics can drive attention, onboarding, adoption, and distribution.
Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026
Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.
2026 Distribution Strategy for Fintech and Web3: The End of Fake Growth
Fintech and Web3 distribution is moving away from cheap surface metrics toward proof of user quality. In 2026, the stronger teams will measure channels by verified users, funded accounts, active wallets, repeat transactions, fee generation, and retention.
Neomarketing in the Age of AI: What Brands Can Actually Automate
Neomarketing is the shift from manual campaigns to AI-assisted marketing systems. Here’s what brands can automate, where AI creates real value, and why human judgment still decides what works.
Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame
Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.