Telegram Ads: Growth experiment that revealed a money farming machine
This case study dives into Green Dots’ latest experiment on Telegram ad efficiency, raising concerns about the quality of acquired traffic
Topic
User acquisition
Articles on user acquisition, CAC, acquisition channels, attribution, airdrop-driven growth, onboarding, and how teams convert attention into users.
Are we optimising for the right engine? Insights from the latest SEO / AEO research
AEO or GEO has become one of the major marketing bets. How is it impacting the old SEO playbook and what do independent studies tell us about AI optimization efficiency?
Five creative fintech and Web3 campaigns worth studying
Five fintech and Web3 campaigns from Coinbase, Cash App, Monzo, Reddit, and Pudgy Penguins show how participation mechanics can drive attention, onboarding, adoption, and distribution.
Web3 Marketing in 2027: Adapting to bear market budgets
Web3 marketing in 2027 will move from paid shilling to proof-driven distribution: referral deals, creator trust, contextual inclusion, AI search visibility, and campaigns people have a reason to repeat.
Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026
Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.
Neomarketing in the Age of AI: What Brands Can Actually Automate
Neomarketing is the shift from manual campaigns to AI-assisted marketing systems. Here’s what brands can automate, where AI creates real value, and why human judgment still decides what works.
Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame
Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.
What Web3 Neobanks Teach Us About Consumer GTM
Web3 neobanks are not winning through better cards alone. Our research found that the strongest GTM systems combine payment trust, referral design, creator-led distribution, public proof, and activation into repeated usage.
What Most Teams Misunderstand About Fintech User Acquisition
Fintech user acquisition usually breaks before the channel does: in trust, onboarding, activation, or timing. This article explains what teams should fix before scaling paid growth.
LATAM Stablecoin Adoption: How Web3 Teams Should Reach Users
Most Web3 teams treat LATAM stablecoin adoption as a remittance story. That is too narrow. The real opportunity is the daily dollar balance: where users hold it, how they spend it, and which products they trust after the money lands.