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User acquisition

Articles on user acquisition, CAC, acquisition channels, attribution, airdrop-driven growth, onboarding, and how teams convert attention into users.

Neomarketing in the Age of AI: What Brands Can Actually Automate

Neomarketing is the shift from manual campaigns to AI-assisted marketing systems. Here’s what brands can automate, where AI creates real value, and why human judgment still decides what works.

Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame

Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.

What Web3 Neobanks Teach Us About Consumer GTM

Web3 neobanks are not winning through better cards alone. Our research found that the strongest GTM systems combine payment trust, referral design, creator-led distribution, public proof, and activation into repeated usage.

What Most Teams Misunderstand About Fintech User Acquisition

Fintech user acquisition usually breaks before the channel does: in trust, onboarding, activation, or timing. This article explains what teams should fix before scaling paid growth.

LATAM Stablecoin Adoption: How Web3 Teams Should Reach Users

Most Web3 teams treat LATAM stablecoin adoption as a remittance story. That is too narrow. The real opportunity is the daily dollar balance: where users hold it, how they spend it, and which products they trust after the money lands.

Web3 User Acquisition: Why CAC Expectations Are Broken

The Green Dots 2025–2026 Web3 Marketing Study shows a structural gap in crypto user acquisition: teams want fintech-level growth with CAC expectations that often sit below $30.