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Research

Original studies, research summaries, survey findings, market observations, and data-backed analysis from Green Dots Research.

Web3 Retention: The Real Metric of Product-Market Fit

Web3 retention is one of the clearest signals of product-market fit. This article uses DeFi protocol data to show why users stay after incentives fade — and why acquisition spikes often hide weak product-market fit.

LATAM Stablecoin Adoption: How Web3 Teams Should Reach Users

Most Web3 teams treat LATAM stablecoin adoption as a remittance story. That is too narrow. The real opportunity is the daily dollar balance: where users hold it, how they spend it, and which products they trust after the money lands.

Web3 User Acquisition: Why CAC Expectations Are Broken

The Green Dots 2025–2026 Web3 Marketing Study shows a structural gap in crypto user acquisition: teams want fintech-level growth with CAC expectations that often sit below $30.