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Research

Original studies, research summaries, survey findings, market observations, and data-backed analysis from Green Dots Research.

Are we optimising for the right engine? Insights from the latest SEO / AEO research

AEO or GEO has become one of the major marketing bets. How is it impacting the old SEO playbook and what do independent studies tell us about AI optimization efficiency?

Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026

Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.

Best Places to Launch a Startup in 2026: 25 Platforms That Actually Drive Users, Feedback, SEO, and Revenue

Most launch announcements spike, then fade. The announcement funnel helps teams turn attention into waitlists, demos, community, product trials, partner conversations, and pipeline.

Neomarketing in the Age of AI: What Brands Can Actually Automate

Neomarketing is the shift from manual campaigns to AI-assisted marketing systems. Here’s what brands can automate, where AI creates real value, and why human judgment still decides what works.

CustDev as GTM Risk Management for Fintech and Web3

Most fintech and Web3 GTM mistakes start before the campaign. Teams often market the wrong story to the wrong segment through the wrong channel because they never tested how the market actually makes adoption decisions.

From Speculation to Habit: What Web3 Apps Can Learn From Fintech Retention

The next Web3 winners will not be the teams that acquire the most wallets during an incentive cycle. They will be the teams that retain behavior, capital, and trust after the incentive is gone.

Web3 Retention: The Real Metric of Product-Market Fit

Web3 retention is one of the clearest signals of product-market fit. This article uses DeFi protocol data to show why users stay after incentives fade — and why acquisition spikes often hide weak product-market fit.

LATAM Stablecoin Adoption: How Web3 Teams Should Reach Users

Most Web3 teams treat LATAM stablecoin adoption as a remittance story. That is too narrow. The real opportunity is the daily dollar balance: where users hold it, how they spend it, and which products they trust after the money lands.

Web3 User Acquisition: Why CAC Expectations Are Broken

The Green Dots 2025–2026 Web3 Marketing Study shows a structural gap in crypto user acquisition: teams want fintech-level growth with CAC expectations that often sit below $30.