Sign in Subscribe

Topic

KOL marketing

Articles on KOL marketing, creator selection, paid creator campaigns, ambassador programs, trust density, and creator-led distribution in Web3.

Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame

Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.

Web3 User Acquisition: Why CAC Expectations Are Broken

The Green Dots 2025–2026 Web3 Marketing Study shows a structural gap in crypto user acquisition: teams want fintech-level growth with CAC expectations that often sit below $30.