Sign in Subscribe

Topic

KOL marketing

Articles on KOL marketing, creator selection, paid creator campaigns, ambassador programs, trust density, and creator-led distribution in Web3.

Web3 Marketing in 2027: Adapting to bear market budgets

Web3 marketing in 2027 will move from paid shilling to proof-driven distribution: referral deals, creator trust, contextual inclusion, AI search visibility, and campaigns people have a reason to repeat.

Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026

Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.

Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame

Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.

Web3 User Acquisition: Why CAC Expectations Are Broken

The Green Dots 2025–2026 Web3 Marketing Study shows a structural gap in crypto user acquisition: teams want fintech-level growth with CAC expectations that often sit below $30.