Five creative fintech and Web3 campaigns worth studying
Five fintech and Web3 campaigns from Coinbase, Cash App, Monzo, Reddit, and Pudgy Penguins show how participation mechanics can drive attention, onboarding, adoption, and distribution.
Topic
Web3 Marketing
Articles on Web3 marketing, crypto marketing, GTM strategy, KOL campaigns, user acquisition, founder growth, and market trends.
From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study
Green Dots Select turned 750+ creator applications into 15 validated long-term partners. The $25K campaign produced 190 deliverables and 967K views on X while testing creators for research depth, consistency, narrative fit, and audience response.
How to Grow a Founder Persona on X: A Practical Founder Growth System
Founder growth on X works when a founder becomes easier to trust, not just easier to notice. Here’s how to build a founder persona around expertise, distribution, useful commentary, and real market relationships.
Web3 Marketing in 2027: Adapting to bear market budgets
Web3 marketing in 2027 will move from paid shilling to proof-driven distribution: referral deals, creator trust, contextual inclusion, AI search visibility, and campaigns people have a reason to repeat.
Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026
Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.
2026 Distribution Strategy for Fintech and Web3: The End of Fake Growth
Fintech and Web3 distribution is moving away from cheap surface metrics toward proof of user quality. In 2026, the stronger teams will measure channels by verified users, funded accounts, active wallets, repeat transactions, fee generation, and retention.
Why Most KOL Campaigns Fail — and Why KOLs Are Not to Blame
Most KOL campaigns don’t fail because creators are useless. They fail because teams buy attention before fixing positioning, audience fit, campaign architecture, trust, and product readiness.
What Web3 Neobanks Teach Us About Consumer GTM
Web3 neobanks are not winning through better cards alone. Our research found that the strongest GTM systems combine payment trust, referral design, creator-led distribution, public proof, and activation into repeated usage.
What Most Teams Misunderstand About Fintech User Acquisition
Fintech user acquisition usually breaks before the channel does: in trust, onboarding, activation, or timing. This article explains what teams should fix before scaling paid growth.
LATAM Stablecoin Adoption: How Web3 Teams Should Reach Users
Most Web3 teams treat LATAM stablecoin adoption as a remittance story. That is too narrow. The real opportunity is the daily dollar balance: where users hold it, how they spend it, and which products they trust after the money lands.