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Stacy Muur

Marketing RWAs: who is actually buying tokenised assets?

Who is actually buying tokenised assets today? New research shows that RWA demand is driven by crypto-native institutions, not traditional finance. Here's what the data reveals—and what every RWA issuer should change in their marketing, distribution, and founder strategy.

Telegram Ads: Growth experiment that revealed a money farming machine

This case study dives into Green Dots’ latest experiment on Telegram ad efficiency, raising concerns about the quality of acquired traffic

Are we optimising for the right engine? Insights from the latest SEO / AEO research

AEO or GEO has become one of the major marketing bets. How is it impacting the old SEO playbook and what do independent studies tell us about AI optimization efficiency?

Five creative fintech and Web3 campaigns worth studying

Five fintech and Web3 campaigns from Coinbase, Cash App, Monzo, Reddit, and Pudgy Penguins show how participation mechanics can drive attention, onboarding, adoption, and distribution.

From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study

Green Dots Select turned 750+ creator applications into 15 validated long-term partners. The $25K campaign produced 190 deliverables and 967K views on X while testing creators for research depth, consistency, narrative fit, and audience response.

How to Grow a Founder Persona on X: A Practical Founder Growth System

Founder growth on X works when a founder becomes easier to trust, not just easier to notice. Here’s how to build a founder persona around expertise, distribution, useful commentary, and real market relationships.

Web3 Marketing in 2027: Adapting to bear market budgets

Web3 marketing in 2027 will move from paid shilling to proof-driven distribution: referral deals, creator trust, contextual inclusion, AI search visibility, and campaigns people have a reason to repeat.

Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026

Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.

Best Places to Launch a Startup in 2026: 25 Platforms That Actually Drive Users, Feedback, SEO, and Revenue

Most launch announcements spike, then fade. The announcement funnel helps teams turn attention into waitlists, demos, community, product trials, partner conversations, and pipeline.

2026 Distribution Strategy for Fintech and Web3: The End of Fake Growth

Fintech and Web3 distribution is moving away from cheap surface metrics toward proof of user quality. In 2026, the stronger teams will measure channels by verified users, funded accounts, active wallets, repeat transactions, fee generation, and retention.